Netlife.com
As part of a large internal rebrand process, I joined designers Dag-Henning Brandsæter and Markus Ackermann on translating and further developing an already in-progress identity for digital use. The process involved heavily experimental prototyping of multiple directions and ideas before finally honing in on the current responsive grid system and minimal type-heavy system. Many, many figurative darlings were killed in the process (Many ...I'll show you some day). Highlights for me were working on the fluid responsive typography, responsive grid system and custom theming of project cases. Additionally we collaborated with Dinamo Typefaces to develop a unique Netlife Sans typeface, with custom underline weight, especially useful for link styles. I also had some fun taking promotional photos for the identity. Note: certain presentation layouts below created by Markus.